Yes! They are wholesale dealers, but that’s not just what they do, and that’s where they needed us. Bismi was also open for retail shopping, but the public was unaware of that, and that’s where we entered. Bismi was never sure of a social media presence, and the creatives they shared never spoke for the brand, which led the customers to be unaware of the brand offers and new products they are launching in the market. In the beginning, they were too sceptical about spending digitally. Convincing the brand regarding the massive use of digital marketing was our first step and which helped the brand to mark a space in the e world. This opens the door to explore and allows the group to grow widely in the digital world.

Strategy

We had a detailed study on the growing importance of digital marketing in wholesale and retail endeavours and the strategic behaviour we should put forward to ensure customer flow in the centre. As the whole world is digitalising and becoming more capable with a digital presence, we believe in expanding the business with less effort on their part. We created a massive brand awareness campaign that ran successfully in both digital and print media, which worked like magic.

End Result

Bismi was focused on conventional marketing since its inception; by recognising the strong potential of digital marketing, they were ready to switch the plates. We have executed three campaigns which run successfully in digitally and print media. The campaign’s massive success leads to a footfall of customers, to several One Million. Yup! You read it correctly.